I step in as the operator who owns the P&L, the roadmap, and the team, part-time or interim, for CPG and DTC brands that need Director-level ecommerce leadership without a full-time executive hire.
Brands reach out when there's a real leadership gap: between Director or VP hires, scaling past founder-led ecommerce operations, or navigating a transition that needs a steady operator, not a search that takes six months.
This is not an advisory retainer. I run the business the way a full-time Director would, just on a schedule that matches what the brand actually needs right now.
What's included:
Full P&L ownership: forecasting, margin, and the channel mix decisions that drive both.
Site experience and merchandising oversight, tied directly to conversion and AOV.
Team leadership: hiring, 1:1s, and setting the roadmap the team executes against.
Vendor and tech stack decisions: platform, apps, and agency relationships.
A reporting cadence built for founders and boards, tied to revenue, not vanity metrics.
Every engagement starts with a discovery call to understand the gap: what's broken, what's missing, and what a Director-level operator needs to fix first. Scope, days per week, and length are set from there, not a fixed package.
I own the ecommerce P&L, roadmap, and team the same way a full-time Director would: forecasting and margin, site experience and merchandising, vendor and tech stack decisions, and the operating cadence that ties all of it to revenue. The difference is the time commitment, not the level of ownership.
Typically two to three days a week, embedded in your team's tools, meetings, and reporting cadence. Exact scope is set per engagement based on what the brand needs.
I work with your existing team. Most engagements start because a brand needs senior leadership to direct a team that already exists, or to stand one up correctly, not to replace the people doing the work.
Mid-to-large CPG and DTC brands, most often between Director-level leadership hires, scaling past founder-led operations, or navigating a transition and needing an interim operator.
An agency executes a scope of work. I own outcomes the way an internal Director does: I set the roadmap, make the vendor and tech stack calls, and I'm accountable to the P&L, not just a deliverable list.
Pricing is scoped per engagement based on days per week and the size of the gap I'm filling. The fastest way to get a real number is a discovery call or the form below.
Tell me a bit about the brand and where the gap is, and I'll follow up within one business day to set up a discovery call.