Over ten years spent operating both sides of the business: owning the ecommerce P&L as a Director-level operator, and building the marketing systems myself, inside the platform, that compound into lasting competitive advantages for the brands that trust them.
Jason A. Reis has spent over a decade operating ecommerce businesses and building marketing programs for some of the most recognized names in CPG and DTC. Not campaigns that just drive clicks, but P&Ls and retention systems that build customers who stay, spend more, and refer others.
What started as a passion for digital marketing evolved into a rare combination: Director-level ecommerce leadership paired with the hands-on ability to build the retention architecture himself. Most operators can't execute at that level anymore. Most hands-on marketers have never owned the P&L. Jason has done both.
Across senior roles at A.T. Cross, KISS Products, Austin Williams, and NetElixir, Jason has managed multimillion-dollar budgets, led cross-functional teams, and built digital ecosystems on platforms including Shopify, Amazon, and Adobe Commerce. His work spans beauty, fashion, wellness, and lifestyle, categories where brand trust and customer relationships are everything. As Director of Global Ecommerce at A.T. Cross, he owned the full digital P&L across six sites spanning the US, Canada, and Europe.
On the lifecycle side, Jason does not see email and SMS as isolated channels. He sees them as the connective tissue of a brand's entire customer relationship. Every welcome series, post-purchase flow, win-back campaign, and VIP sequence is part of a larger architecture designed to move customers through a journey that gets more valuable over time.
Where Jason stands apart is not in how long he has used AI, but in how clearly he understands it. He has been intentionally introducing AI into workflows that used to be entirely human, studying where it genuinely improves output and where it falls short without human oversight. His view is unambiguous: AI is not a headcount replacement strategy. It is a way to strengthen the output of the human capital an organization already has. That distinction matters, and not enough people in marketing actually make it.
Available for Director of Ecommerce roles, full-time or fractional, and lifecycle marketing consulting engagements with CPG and DTC brands, bringing both P&L-level operating experience and hands-on execution of the retention systems that drive it.
Directed marketing strategy for a portfolio of CPG and DTC brand clients, overseeing lifecycle, email, and SMS programs built on deep personalization, behavioral segmentation, and full-funnel thinking that drives measurable retention and revenue growth.
Advised DTC and CPG brands across apparel, fragrance, and food categories on ecommerce growth strategy spanning retention, acquisition, and site conversion. Built a Facebook Lead Gen acquisition strategy that grew addressable customer base 300%, and shipped CRO changes for a DTC compression apparel brand that lifted conversion rate 10%.
Owned global e-commerce P&L, strategy, and operations for the iconic premium writing instrument brand across six sites spanning the US, Canada, and Europe, presenting revenue and roadmap results directly to executive leadership. Increased site traffic 45% and conversion rate 25% through organic growth strategies, grew Facebook reach 713% through video content, and delivered a 20% year-over-year increase in ecommerce revenue while sustaining 99.5% uptime.
Led a team of web programmers and project managers for a digital agency serving ecommerce and CPG clients. Grew department revenue 50% in six months by winning niche web development RFPs, and personally built landing pages and resolved platform issues for client sites.
Led web development and digital operations for a global beauty brand, managing the e-commerce technology stack across three Magento-based sites. Relaunched ImpressManicure.com from zero to $1M in sales within 12 months, drove $1.5M in incremental revenue through retention programs, and built landing pages personally to lift conversion rates 10%.
The most expensive customer is always the next new one. Building programs that keep and grow existing customers is the highest-leverage work in DTC marketing.
Real personalization is not a subject line with a first name. It is a system built on behavioral data, segmentation logic, and content architecture that makes every message feel genuinely relevant.
Email and SMS are the only channels where the brand controls the relationship, owns the audience, and is not renting attention from a platform. Build them like they matter, because they do.
The goal of introducing AI into a workflow is not to eliminate the human doing that work. It is to make them better at it. Organizations that treat AI as a headcount reduction tool are making a short-term trade for a long-term loss. The ones who use it to raise the ceiling on what their existing teams can produce are the ones who win.
Assumptions are expensive. Every hypothesis is a test waiting to happen. The best marketing programs are built on evidence, not intuition alone, even when intuition points in the right direction.
A brilliant strategy that does not ship is worthless. The best work combines sharp thinking with relentless execution. No gap between the plan and what actually goes out the door.
Two connected disciplines: ecommerce operations and leadership at the Director level, and lifecycle marketing strategy for CPG and DTC brands, with deep expertise in email marketing, SMS programs, and highly personalized customer retention systems built on behavioral segmentation and automation.
Yes. Jason is available for Director of Ecommerce roles, full-time or fractional, with mid-to-large CPG and DTC brands. He previously served as Director of Global Ecommerce at A.T. Cross, owning P&L, site experience, and channel strategy for the brand's direct-to-consumer business.
Yes. Jason works with mid-to-large CPG and DTC brands on lifecycle program architecture, email and SMS strategy, e-commerce technology, and human plus AI marketing systems. Reach out via LinkedIn to start the conversation.
Jason speaks on AI in email marketing, hyper-personalization strategy, lifecycle marketing for CPG and DTC brands, email and SMS as revenue infrastructure, and the human plus AI approach to modern marketing. He is available for keynotes, panels, and podcast interviews nationwide.
LinkedIn is the best place to reach Jason for podcast appearances and speaking engagements. He has appeared on AOV Labs 10 Minute Ecom and Content Amplified, and is actively seeking new podcast and stage opportunities.
Jason has hands-on experience with Klaviyo, Shopify, Adobe Commerce, and Amazon Marketplace, as well as the broader e-commerce technology stack. He has built and managed digital operations for global brands across beauty, wellness, fashion, and sports performance.
Whether you're hiring a Director of Ecommerce, want to talk lifecycle strategy, explore a project, or have me on your podcast. LinkedIn is the best place to reach me.